Catherine Burns

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella

Catherine Burns is the Director of Growth Marketing at TYGES, where she leads the firm’s strategic marketing initiatives to drive brand awareness and organizational growth. Since joining the firm in 2026, Catherine has focused on aligning marketing strategies with TYGES’ mission “to make good things happen for other people”.

In her role as Director of Growth Marketing, Catherine’s responsibilities include:

• Developing and executing integrated marketing campaigns that expand TYGES’ footprint in the manufacturing and behavioral health sectors.
• Leveraging data-driven insights to optimize digital channels and enhance the firm’s reach to both clients and candidates.
• Overseeing the firm’s voice across all platforms, ensuring that TYGES’ relationship-centered philosophy is clearly communicated to the market.
• Partnering with leadership to identify emerging trends and ensure marketing efforts support the firm’s long-term scalability and success.

 
Catherine brings extensive marketing expertise to the team, having previously served as the Director of Marketing at Revenue Matters. Her transition to TYGES was driven by a desire to foster scalable growth and create a significant positive impact within the executive search industry, mirroring the firm’s commitment to the “people business”. She is passionate about using process-driven innovation to open new opportunities for clients and candidates alike.

A graduate of Christopher Newport University, Catherine holds a B.S. in Business Administration with a concentration in marketing. Committed to staying at the forefront of digital trends, she has completed multiple continuing education programs and holds certifications in HubSpot’s Email Marketing, as well as Google Analytics and Google Ads Search.